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Expansion Updates

NOCTURNE Eyes Expansion to Colombia and Costa Rica

· By NOCTURNE
Hospitality bar setting representing NOCTURNE expansion across the Americas

Beyond Panama

With a strong foundation established in Panama City, NOCTURNE Carajillo is preparing for structured expansion into Colombia and Costa Rica. These two markets represent priority near-term opportunities for the premium Carajillo category.

Why Colombia

Colombia’s coffee heritage is globally recognised. As one of the world’s leading coffee producers, the country has a deep cultural connection to coffee-based beverages. The Carajillo has already gained traction in Colombian cities, particularly in Bogotá, Medellín and Cartagena.

Premium hospitality venue representing NOCTURNE's target market in Colombia

The hospitality sector in Colombia continues to attract international investment, creating demand for premium, consistent beverage offerings. NOCTURNE’s ready-to-drink format addresses the operational needs of high-volume venues while maintaining the quality that premium positioning demands.

Why Costa Rica

Costa Rica’s tourism-driven hospitality industry and established coffee culture make it a natural market for NOCTURNE. The country’s reputation for sustainability and quality aligns with our brand values.

Beach destination representing Costa Rica's hospitality landscape

From boutique hotels in San José to beach resorts on the Pacific coast, Costa Rica offers a venue landscape well suited to a premium Carajillo positioned for international travellers and discerning local consumers.

Our Expansion Strategy

NOCTURNE approaches expansion deliberately. Each market entry is structured around:

  • Distribution partnerships with operators who share our standards
  • Venue alignment ensuring NOCTURNE is available in appropriate hospitality settings
  • Regulatory compliance navigating each country’s beverage regulations
  • Brand consistency maintaining the same premium experience across borders

Timeline

Distribution partnerships in both Colombia and Costa Rica are currently in development. Further announcements will follow as agreements are finalised and launch timelines are confirmed.

Panama remains our foundation. The Americas are our horizon.

Why NOCTURNE

Crafted with Panamanian Geisha coffee

5% ABV modern espresso drink

Premium ready-to-enjoy format

A lower-alcohol alternative

NOCTURNE is not mass market. It is refined energy, grounded in Panama's finest coffee.

Crafted in Panama with exceptional Geisha, NOCTURNE represents a modern evolution of the traditional espresso-and-liqueur ritual. Designed at 5% ABV, it offers a lighter, more versatile experience and is expanding selectively across the Americas, including Colombia and Costa Rica.